July 2, 2021
There is no time in history so unique and entirely pressing in the demand for organizational introspection than in
this post-COVID reality. At ORIGYN Foundation, few things matter more than the “why” behind our business.
Foundations like ours are governed by purpose. Every day, we make decisions based on the impact of, and progression
toward, our purpose. That’s why we want to share more about the driving force behind ORIGYN, introducing the meaning
behind the tech that propels each of our verticals.
## 1. Certifying Truth
It all began with a simple recognition — truth matters. As we first embarked on our digital authentication journey
with ORIGYN Luxury, we set out to certify the truth for authentic timepieces.
A watch brand, a timepiece itself, cultivates an emotional connection through the heritage behind its creation and
ownership, and digital certification is all about enhancing that connection.
Just as governments mint money, ORIGYN mints tamper-proof digital twins that may be irrefutably matched to real-world
physical goods leveraging the Internet Computer. These NFTs enable the certification of authentic objects based on
their biometric features, while also supporting the transfer of ownership for the lifetime of the cherished item.
## 2. Preserving Human Ingenuity
We value humankind’s creativity as its greatest asset. As we’ve expanded to the art and digital media sectors, we
continue to target objects of passion, craftsmanship and legacy, and we only consider verticals with inherent purpose.
From artistic masterpieces and luxury watches to pioneering digital experiences and collectors’ items, the common
thread linking our verticals comes from the creativity and ingenuity behind the objects. Our interest extends beyond
the physical item to its inspiration, meaning and history.
## 3. Unlocking Powers of Ownership
Ownership in this paradigm provides a host of novel opportunities and experiences. We’re motivated to unlock the true
power of ownership by creating new value opportunities for a broader global audience.
* For ORIGYN Art, this means bringing a novel dimension of liquidity and fractionalized ownership to the art world.
* For ORIGYN Digital Media, this means enabling influencers, artists, creative talent and individuals to manage the distribution of their digital property while increasing the exposure and tradability of their works.
* For ORIGYN Luxury, this means opening the door to value-adding services — from insurance and warranties to bequeathal and lost and stolen item recovery — while enabling customers to prove and trace lifetime ownership of their treasured objects.
## Telling the ORIGYN Story
The continuing pathway to unlocking ORIGYN’s assets for broader governance and ownership by industry and the world at
large means progressively unveiling more of the heart and soul of our work with the global community. Please stay
tuned to our summer Medium series, as we pull back the curtain on our verticals, shine the spotlight on our founders
and share exciting news as it happens. ORIGYN protects the assets that define the human experience. Join us on this